Kaye logo kit

Everything you need to place the Kaye logo. Read kaye-logo-usage.pdf first.


1. Folders

png/
  Transparent PNG. Most lockups come in two sizes, named by the long
  edge: -4000px (print, large screens) and -1000px (web, slides, social).
  The Small lockups come at 1000 px only.

svg/
  Vector files, for art that is fully vector: the outline lockup, the
  outline symbol and the wordmark alone. The watercolor symbol is a
  painting, so lockups that use it are PNG only.


2. Lockups

identity
  The symbol, kaye and CREATIVES. Horizontal or vertical.

identity-small
  The same lockups for small sizes, with a larger descriptor.
  Use them when the symbol is 96 px or smaller.

partner-lego, partner-apple, partner-red-bull
  "kaye for Partner" with that partner's symbol.
  Horizontal, vertical and inline (one line).

symbol
  kaye-symbol-watercolour-light.png and -dark.png: the symbol alone.

wordmark
  kaye-wordmark-light.svg and -dark.svg: "kaye" alone.


3. Light and Dark

light   Near-black #111111 type. For white and light backgrounds.
dark    White type and the on-dark symbol with a white K.
        For dark backgrounds and photos.


4. File names

kaye-logo-identity-horizontal-light-4000px.png
  brand, item, lockup, layout, Light or Dark, size.


5. Clear space and small sizes

Keep at least 1/4 of the symbol's width clear on every side (guidance).
If the descriptor (CREATIVES, or "for" + partner) would show below
12 px, hide it and use the symbol and wordmark only.


6. Please don't

Stretch, tilt, rotate or recolor the logo.
Redraw the wordmark or retype the partner name in another font.
Put the dark lockups on light backgrounds, or the light ones on dark.
